MidEast media | Campaign Media Awards 2006
Campaign ME announced today the launch of the Campaign Media Awards – the region’s first dedicated ceremony recognizing excellence and creativity in media across the Middle East. Campaign ME responded to the request of the media agencies to increase the number of categories to perfectly represent the performance in this industry. The deadline to submit entries is Thursday 5th of October 2006.
Awards will be distributed over 8 categories and they are:
The first 5 categories will recognize the Best Use Of Media and will cover 5 major mediums; Online, Outdoor, Print, Radio and Television. Entrants of these categories will have to present an evidence that proves that the idea met a clearly defined brief and helped to deliver improved business performance for the client regardless of budget.
1) Best Use Of Media – Online
2) Best Use Of Media – Outdoor
3) Best Use Of Media – Print
4) Best Use Of Media – Radio
5) Best Use Of Media – Television
Another award on the side; Best Use Of Media – Grand Prix, and to be considered in this award the entry should be submitted in one of the above 5 categories and will depend on the results gained in these categories.
6) Best Media Plan and this award will recognize the excellence in media planing regardless of budget. Creativity and originality in execution, the rationale behind the plan and evidence of its success will be taken into consideration. Entries should include the objective behind the campaign, details of the strategic execution and evidence of its effectiveness.
7) Best Media Innovation and this award will recognize the development of something innovative in media; a new media execution, planning tool, piece of research or a media insight that works to bring something different and tangible for an advertiser. Entries will need to demonstrate the rationale behind the idea, how it was executed and how effective it has been for the client.
8) Best Use Of Sponsorship and this will measure the effectiveness of a sponsorship of an event, media or public relations campaign Entrants will need to show the successful planning and execution of the sponsorship campaign, innovative ways the client or brand was used in the sponsorship and its effectiveness.
