August 27th, 2008
1:12 pm
Qatar Airways has won two more international awards, confirming its leading position as one of the top 10 airlines in the world, and also as the best carrier in the Middle East region.
Travellers from 95 countries selected Qatar Airways as their airline of choice among Middle East carriers, and also honoured the airline’s cabin crew for its outstanding level of onboard service and excellence.
Results from the latest Skytrax World Airline Awards have positioned Qatar Airways as the best airline in the Middle East for the third consecutive year, heading off strong competition in a region experiencing massive growth in its aviation sector. Qatar Airways’ cabin crew was named Best in the Middle East for the sixth straight year, further cementing Qatar Airways’ reputation as a Five-Star carrier.
Following this year’s survey of 15 million international travellers, Qatar Airways also received recognition for its catering in the airline’s premium cabins, with both First and Business Class catering featuring in the top five lists of award recipients. The airline’s exclusive Premium Terminal was also high on the lists of First and Business Class lounges, having been recognised as among the best in the world.
This year’s results continue to recognise the airline’s ambitious efforts to provide passengers with the best onboard service in the global aviation industry, according to Qatar Airways Chief Executive Officer Akbar Al Baker.
Al Baker said he was extremely pleased that Qatar Airways was once again honoured as one of the world’s top airlines.
‘We place an emphasis on providing the best quality product and service for our passengers, and to have our customers recognise Qatar Airways’ efforts in these awards is very satisfying.
‘For an airline that is barely a decade old, we have already achieved phenomenal success. However, Qatar Airways will continue to strive further ahead to reach our ultimate goal of being voted Best Airline in the World.
‘Recognition must also be given to the airline’s staff, who are committed to delivering the best levels of service in the skies. It’s their efforts which ultimately determine how the airline is judged,’ added Al Baker.
Qatar Airways has held the coveted Five Star Skytrax award for customer product and service excellence since 2004 when the airline became only the third carrier to be awarded the status.
Skytrax is recognised around the world for being the only truly global, independent aviation industry monitor. Results of the 2008 World Airline Awards are derived from 15 million passenger surveys from 95 different nationalities completed over an 11-month period.
Tags: Akbar Al Baker, Qatar Airways, Skytrax
August 14th, 2008
2:36 pm
Emirates has again received plaudits for its innovative inflight technology after scooping the much-coveted Skytrax 2008 Best Airline Inflight Entertainment Award for the fourth consecutive year.
The airline’s ice (information, communication and entertainment) and ice Digital Widescreen systems received top honours based on a passenger survey carried out by Skytrax.
From August 2007 to June 2008, more than 15 million travellers of 93 nationalities took part in Skytrax’s World Airline Survey, which covered several areas of the airline industry.
The criteria for the award included the quality of inflight entertainment, best movie selection, TV and documentary programmes, and best audio choices.
Quality of headsets and sound, audio programming, games selection and screen size were also considered.
Patrick Brannelly, Vice President Passenger Communications and Visual Services, said: ‘To win this award for the fourth consecutive year is a fantastic achievement, proving yet again that Emirates’ significant investment in the inflight entertainment product is appreciated by our customers. We also make significant investments in the latest technology to ensure our passengers enjoy not only the widest range of entertainment, but also the capacity to communicate with family and friends on the ground. Launching ice Digital Widescreen last year is another example of how Emirates continually enhances its inflight technology and product offering. The ongoing aim following this latest success is to keep improving the technology and content to provide passengers with the industry’s best inflight entertainment system.’
Emirates has invested huge sums to provide passengers the very best inflight entertainment since 1992, when it became the first airline in the world to offer personal TV screens in all classes on its entire fleet.
In 2003, Emirates launched ice and quickly developed it into the airline industry’s leading entertainment system.
Passengers have hundreds of films, TV and audio options available at their fingertips, with more than 600 channels of entertainment on offer.
The content available covers several languages, including English, Arabic, Hindi, Urdu, Chinese, Japanese.
The ice system, which was conceived in-house, has pushed the boundaries of traditional entertainment-only products by offering unique services.
These include the pioneering inflight mobile phone technology offering - the first such service to be launched by any airline in the world.
The mobile phone system allows passengers to communicate with people on the ground by making or receiving calls and sending or receiving text messages.
Other inflight features that Emirates provides includes seatback SMS and email services, and live text news updates throughout the flight.
Reaffirming its position as an inflight technology pioneer, Emirates launched the new ice Digital Widescreen, which offers even more movies, TV and audio, as well as some 100 games.
The airline is the first in the world to introduce closed captions on movies for passengers with hearing difficulties. New features include My USB, enabling passengers to view photos and pdf files, and My Playlist where travellers can create personal music compilations by choosing from nearly 10,000 tracks of available music.
Ice Digital widescreen also offers the largest wide-screen televisions in the airline world.
Each individual seat-back system is equipped with an advanced ice TV remote control; handset with a qwerty keyboard doubling up as a satellite telephone and games controller; laptop charging points and 3D animated Airshow.
In premium classes, a unique wireless handset controller allows passengers to select entertainment, adjust seat positions and lighting, and choose massage functions.
More than 60% of Emirates’ fleet carry the ice or ice Digital Widescreen systems, both of which offer travellers significantly more inflight entertainment choice than any other airline.
‘Four must be a lucky number for Emirates,’ said Skytrax CEO Edward Plaisted. ‘The standards of inflight entertainment have improved considerably across the airline industry in recent years, and passengers simply expect their chosen airline to provide AVOD programming, so product differentiation becomes more difficult to achieve for the world leaders in this section.’
The Skytrax Awards for Airline Excellence is among the most prominent recognitions of outstanding quality excellence for product and customer service delivery across the airline industry.
These independent aviation awards recognise front-line service realities and are considered a fair measure of actual product and service being delivered.
Tags: Edward Plaisted, Emirates, Patrick Brannelly, Skytrax, Skytrax 2008 Best Airline Inflight Entertainment Award
