Iconic Jeep brand collects Superbrand accolade

Jeep, the iconic off-road vehicle brand, has been awarded ‘Superbrand’ status by the UAE chapter of Superbrands (part of the UK Brand Council) for 2009.

Superbrands is an elite international rating that recognises exceptional brands in over 42 countries.

An independent Superbrands Council in each country scores candidates against internationally accepted standards, and the top brands are awarded Superbrand status.

This is the first time that Jeep has been accorded this accolade and is proof of the Jeep’s long relationship with the Middle East as the most known of off-road vehicles since the last 50 years.

‘We’re thrilled that Jeep has been voted as a Superbrand for 2009. Jeep has been attracting new customers to the brand who are looking for the qualities that they’ve been accustomed to in a well built, yet stylish package and this award will further enhance its iconic status. Dream and reality have met to produce a quality product which is appealing to a new audience,’ explained Trent Barcroft, Vice President, Chrysler International - Regional Centre Middle East

New models, new designs, and a fresh approach to service and customer care have combined to keep the Jeep values intact - internationally and in the Gulf - prompting the latest Superbrand accolade.

Jeep’s recognition comes in the wake of new model introductions in the region in the last couple of years.

The Jeep Cherokee is all-new for 2008, while the Grand Cherokee has had a range of enhancements.

The Wrangler has always been an icon and the two-door version is joined by the four-door Unlimited to extend the Wrangler family to appeal to a wider audience.

With unsurpassed off-road prowess, the Unlimited is also at home doing the school run.

Helping Jeep with its commitment to the Gulf market and UAE in particular, are Trading Enterprises, distributor in Dubai and the Northern Emirates and Western Motors, distributor for Abu Dhabi and Al Ain.

Both the UAE distributors have consistently achieved outstanding sales while offering exemplary service throughout their sales outlets and are a major contributor in helping Jeep expand its presence and popularity in the UAE.

Their hard work has contributed in no small measure in Jeep being the recipient of this latest award.

It was also noted that Jeep has enhanced its commitment towards communicating with its customers and public in the Gulf.

This can be seen through the various events the company has undertaken throughout the GCC like the ‘Jeep Roadshow’ which took place earlier this year bringing the brand closer to the public in all six GCC countries.

The classic ‘Jeep Jamboree’ is another event which brings together the Jeep community from all walks of life together to explore the capabilities of their tough vehicles.

‘A Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or subconsciously) consumers want, recognise, and are willing to pay a premium for,’ said a Superbrands Council spokesman. ‘Jeep has clearly demonstrated these attributes in full measure regionally and internationally and that’s why it has now been designated as a Superbrand for 2009.’

Barcroft added that the recognition was a tribute to the efforts made by the company and its Middle East distributors in the past few years to build the brand in the Gulf with the expansion of its line-up across the region.

‘We are happy to get this recognition in the UAE which is one of the biggest and most competitive automotive market in the Gulf region. Our customers already see the difference for themselves and now this has been endorsed by an independent authority,’ he commented.

‘It is further proof of Jeep’s dedication to delivering a total ownership experience in vehicles and after-sales care that belong in a class of their own.’

Tags: Chrysler International, Jeep, Superbrands, The Wrangler, Trent Barcroft

BinSina Pharmacy awarded Superbrand status for 2nd years in a row

BinSina Pharmacy, the oldest pharmacy operator in the UAE, was named a ‘Superbrand’ at this year’s Superbrands Award Ceremony, which was held recently at the InterContinental Hotel in Dubai Festival City.

Commenting on this achievement, Ayman Hanbali, Marketing Manager at BinSina Pharmacy said: “This award honors the UAE’s most exceptional and widely recognized brands. It is a clear endorsement that BinSina Pharmacy brand is on par with worldwide giants operating in the UAE.”

‘Superbrands’ are selected by the UAE Superbrands Council, a group comprised of individuals who are leaders in various fields of business. Council members score brands on a 100-point.

The council defines a Superbrand as any brand that ‘offers consumers significant emotional and/or physical advantages over its competitors.

For the 2nd consecutive year, BinSina Pharmacy brand was voted for its exceptional set of brand values, best practices in brand management, brand reputation, intelligent marketing, high levels of customer service, product innovation and values, market share and customer oriented approach.

“This award acknowledges the brand values starting from the name which stands for integrity, in every aspect of its operation, trust between the company and customers, vendors and employees, professionalism and an intimate understanding of customer needs and an ethos of service in every aspect of its operation. The other cornerstone of the brand is innovation, which is constant and customer focussed – striving to create a living, breathing pharmacy brand,” Hanbali added.

In the UAE, 68 strongest brands that have met the stringent selection criteria set by the organization were awarded a Superbrand status.

Hanbali said, “We are glad to be recognized by our stakeholders as a brand that fulfils and even exceeds expectations. The top notch nationwide campaigns we have conducted have taken us from strength to strength. As a local brand name, our strive to be the pharmacy retail sector leaders and to stand in the retail business alongside with the worldwide brands, is paying off and we are continuously growing our robust and professional image.”

Hanbali concluded: “BinSina has positioned itself as personalized partner in helping customers attain and sustain” health and well-being, through reinforcing its brand value by building relationships aimed at improving health and lifestyles. Our values are derived from a very strong heritage, with roots in the Arab world. BinSina Pharmacy history in the UAE, which spans over 40 years, has provided it with keen insights on the local consumer needs and habits. This heritage has created a unique platform for us placing it among the foremost retail brands in the region.”

Started with humble beginnings, BinSina has seen phenomenal growth with almost 92 percent of all UAE nationals as its customers. The group singularly dispenses around two-thirds of all the insurance prescriptions for the major insurance companies in the UAE.

Very recently, BinSina Pharmacy in association with the UAE Ministry of Health held awareness campaign about diabetes, cholesterol, high blood pressure and obesity and conducted more than 10000 medical tests to date. The pharmacy chain also joined hands with the UAE Red Crescent to provide safe water to poor communities across the world.

The Superbrands Organization has also unveiled the coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the tribute event.

The winners were also featured in a book including key international brands and robust local ones.

Tags: Ayman Hanbali, BinSina Pharmacy, Superbrands