It’s the classic last man standing with hands on the car endurance content, only Peugeot did it on Facebook instead of the real world, users place the mouse on the car and keep the button pressed the longest to win the car for a week, here is how it was done:
Advertising Agency: Volt, Stockholm, Sweden
Creatives: Anton Lipovskoy, Lina Johansson, Petter Nylind, Karl Andersson, Jörgen Berglund
Account Manager: Ursula Borg
Retouch: Staffan Kjellvestad
Peugeot hands on the car endurance contest on Facebook
Peugeot hands on the car endurance contest on Facebook
