Job Description
Our Client, a Leading FMCG company is looking to recruit a Senior Marketing – Manager to be based in Dubai
Responsibilities:
Will have thorough knowledge on brand worked incl. Positioning of that brand in competitive context
Will have complete knowledge on the competition brands & their activities in the market place
Will have complete understanding & first hand exposure on the marketing processes including the following:
Understanding consumer & consumer behavior, should have thorough understanding of the Brand consumer & TG
Understanding Brand model
Agency handling (Advertising, Media, MR etc.)
TVC Production, Script finalization, producer selection, PPM, shoot, Post production – at-least 4 to 5 campaigns first hand exposure
Research basics and process mandatories- at-least 6 to 10 projects should have been handled
Media planning incl. Reach, frequency & diff. Types of planning strategies – should have handled 2 to 4 annual media strategies & 6 to 8 media bursts
Media buying- exposure across genres & channels through understanding the role of the channel in the media plan.
Understanding of Marketing ROI and
Celebrity handling & management
Understanding of taxation & financial planning, including brand GC & NCs
Skills
Skills and Qualifications:
Essential Education: MBA
12-14 yrs in FMCG ( Candidates from personal care companies will be preferred)
Should have sales exposure across channels esp. Modern trade & institutions
Excellent communication and presentation skills, with pleasing personality
Education
Master in Business Administration
About This Company
At IPF, we believe that identifying the right people is key to the success of any organisation.
The ever-changing business environment in which we operate, need employees who can manage change, rise to challenges and provide leadership. Our executive search services will ensure a good match between employers and the best talent available in the market through appropriate value-enhancing and cost effective strategies. We bring an independent, objective and comprehensive approach advice on market availability and remuneration as well as breadth of management knowledge and information to assist in making the best decision in the selection of talent and jobs for the employers and the jobseekers respectively.
IPF ensures confidentiality of information between the jobseekers and employers.
By delivering excellent results, we build long-term relationships with our clients who are from both the private and public sectors. You will be confident of our ability to provide successful recruitment solutions.

