This is one of the campaigns that will send shivers up your spine, basically it’s an interactive social video aimed to attract attention to the problem of sick adults in Russia, where 90% of the charity foundations only help children.
Personally I chose the girl at the end of the video, that’s what anyone would do, in most cases. The campaign is really good, thumbs up!
Advertising Agency: OutOfTheBox, Moscow, Russia
Creative Director: Pavel Mordyukov
Art Director: Alla Eliseeva
Copywriter: Liza Shelegova
Agency Production: Anna Kostyaeva
Production Company: Trehmer PRO
Director: Rafael Lopez Saubidet
Digital: INDEE
Music: Arsen Stepanyan
DOP: Vlad Opelyants
1st AD: Ognjen Knezi
