The Walk@JBR to Host Barclays Premier League Trophy Tour in April

Tour Offers Once-in-a-Lifetime Opportunity for Soccer Fans to View and Get Photographed with Most-Famous Trophy.

Dubai-UAE: 31 March, 2011 – The Walk at Jumeirah Beach Residence (JBR), one of the UAE’s most-favoured entertainment and event venues and a Dubai Properties Group destination, today announced it will host the Barclays Premier League Trophy at the 1.7km beachfront promenade.

Part of the Premier League Cup UAE Tour, the prestigious event will take place at The Walk’s main Rimal Parking area and welcome the public from 2.00pm until midnight from 1-3 April. In addition to enjoying a 30-minute fun packed true football experience, families and fans will also receive an opportunity to personally view the prestigious English League trophy at the specially created ‘village’.
Weighing 25kg, the two-feet five inches tall and 24-inch wide Barclays Premier League Trophy is made from solid sterling silver. The crown is encased in 24-carat silver gilt, to a depth of half a millimeter. The base of the trophy is made of malachite, a semi-precious African stone. The green colour of the opaque stone represents the field of play.

The Barclays Premier League Trophy tours various parts of the world every year. During its Dubai leg, the beachfront promenade will aim to recreate the thrilling atmosphere of a live match and give away an exclusive personalised souvenir as a lasting memory.
The reception area of the village, called the ‘Changing Room’, will offer details on the game’s history with interactive features of the 20 teams in England’s top league. The ‘Centre Circle’ will offer the sounds and sights of English League games. The ‘Trophy Room’ will display the trophy in a glass case.

The last zone ‘Becoming The Third Lion’ will feature the cup adorned with two lions. The captain of the winning side is meant to be the third lion as he holds the cup over his head. Fans will have the chance to have their photos taken as they simulate the lifting of the trophy.

Khalid Al Malik, Group CEO of DPG, said: “We are pleased to bring the Barclays Premier League Cup and its showcase to Dubai. The FA Premier League is one of the most avidly watched sporting events in the world. We believe the initiative will further promote football in the region, and encourage children to take up the game and sports to higher levels. It will also enable the international fan base in Dubai to participate in the experience.”

The Barclays Premier League Trophy was crafted in 2004, when Barclays became the title sponsor of the FA Premier League. Made by royal jewellers Asprey of London, the trophy contains different types of silver. Founded in 1781, Asprey has also made a new version of the Henri Delaunay Euro 2008 trophy as well as the Barclays Asia Trophy.

A dedicated website, www.barclayspremierleaguetrophytour.com, has been set up for fans with details on the domes.

The Walk at JBR has evolved into one of the most distinctive and popular venues in the UAE not only for entertainment and shopping but also for cultural and leisure activities. The unique outdoor shopping boulevard boasts 305 shops, situated on both the plaza and ground levels. From its beach side location to its wide-ranging retail and dining options, The Walk at JBR offers a unique experience for every age and every choice.

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About Dubai Properties Group
Dubai Properties Group (DPG), a member of Dubai Holding, develops and manages properties, communities and destinations. Through its subsidiaries, DPG also offers end-to-end property related services. Sales and leasing via Salwan; the real estate broker, property management, facilities management and security services via Dubai Assets Management company, in addition to destination management via DUBAILAND®.

The Dubai Properties Group focuses on the creation of a broad range of quality properties in which to live, work, play and shop in addition to the development and management of key destinations in Dubai including both DUBAILAND and ‘The Walk’ at JBR.
Dubai Properties Group aspires to become the best partner in providing a reliable service through the creation of quality, value for money lifestyles, and by creating a world class organization that offers a wealth of industry knowledge and expertise. DPG will constantly seek new and innovative ways to deliver comprehensive solutions to its stakeholders, investors and business partners.

About Salwan Property Management
Salwan Property Management, a subsidiary of Dubai Properties Group, is a leading provider of innovative leasing and property management solutions and the introducers of the strata management system to the region. Established in 2008, Salwan offers a full spectrum of enabling services to residential and commercial stakeholders. Its service portfolio includes property management, leasing, sales / resale, hotel apartment management and real estate valuation and advisory services. Salwan also offers a complete range of construction supervision and administrative services ranging from contract negotiations and build-out to leasing and risk management.

For further information, please contact:
Amr Diab
Account Manager
Jiwin Public Relations
An APCO Worldwide Company
Phone: +971-4-3692929
Fax: +971-4-3688001
Email: [email protected]

Stephanie Goodell
Director PR & Corporate Communications
Dubai Properties Group
Tel: + 971-4-4352042
Fax: + 971-4-3672972
E-mail: [email protected]