Although I don’t really like Brazil football team, this is a nice idea to promote the shirts of the team. The idea was to play around a popular expression in Brazil, which translate into The weight of the Brazilian Shirts. The implementation was hang these shirts on a 2kg hangers.
Advertising Agency: Salles Chemistri/Sao Paulo/Brazil
Creative Directors: Hugo Rodrigues, Victor Hayashida
Art Director: Nelson Costa, Erico Braga
Copywriter: Cristiane Parede
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer