TNT appoints GCI MENA to deliver regional PR
TNT Express has appointed Regional PR network GCI MENA to handle its communications for entire Middle East region.
GCI will provide support for TNT across the Middle East on a wide-range of activities including advising on digital strategy, sponsorship and event opportunities, consumer and trade PR, corporate reputation management and partnerships.
TNT’s express division is among the world’s largest express operators and the number one in Europe.
Worldwide, it delivers 4 million parcels, documents and pieces of freight a week to more than 200 countries.
With 2006 revenues over €6bn, TNT’s express division continually expands its air and road network in Europe, Asia, Australia, South-America and the Middle-East, connecting international routes to fast-growing domestic road networks.
The division employs over 74,000 people, runs 23,400 trucks and flies 44 aircraft. It operates a network of 1,200 depots and sorting centre
Bryan Moulds , Country Manager for TNT Express Middle East commented, ‘The pitch team at GCI really impressed us, not only with their joined-up regional network capabilities but their detailed, strategic response to our brief and well-thought out proposals. We are very excited about working with them on this project and are looking forward to getting started.’
The account team will be based in Dubai, headed up by Ammar Tobba PR Director of GCI Dubai. Greg Wixted, Regional Head of GCI MENA, commented, ‘We have built up a strong relationship with the TNT team during the pitch process and are looking forward to working with them.’
