Online Media | Zenith Media acquires an Interactive agency
After a five years cooperation on the Verizon Wireless account, Zenith Media, a part of Publicis Groupe’s ZenithOptimedia Worldwide, has agreed to acquire Moxie Interactive, the Atlanta-based digital advertising agency.
“Digital has moved from being a tertiary or secondary concern to front and center,” said Tim Jones, CEO of ZenithOptimedia Group, North America. He described this acquisition critical for Zenith to meet the growing digital needs of its clients.
Moxie’s capabilities will be fully integrated into Zenith to enhance its online planning and buying offerings and will help expand Zenith’s digital breadth beyond interactive media buying into the full array of digital communications.
The applications cover a whole range of services, from online media, search engine and e-mail marketing to technology development and hosting, interactive kiosks and signage, and e-commerce retail, as well as across PC, mobile, out of home and TV platforms.
