Lend a helping hand to Palestinian refugees in Levant with this fund raising SMS campaign with Zain and the UNRWA. The ad is really touching, it was shot in Bourj el-Barajneh refugee camp in Lebanon, and it reveals how those refugees can still enjoy some hope despite all the unimaginable and inhuman...

Forbes new list of the world’s richest royals is out, few changes in places, Sultan of Brunei jumped to the second place, the President of the UAE dropped from the second place to the 4th, King of Saudi Arabia remained on the 3rd spot despite the drop in his wealth. 1. Bhumibol Adulyadej –...

Well, I’m a big fan of Google, it’s one of the best things you can ever use in your daily life, however being an Arab I’ve always find it difficult to believe accusations that Google is biased to Israel, I guess I blogged about it once as I was really frustrated during the Israeli war...

The very existence of State of Israel is shame on humanity, it’s a living proof that there are justice in this world. In few words; in 1917 Britain gave its shameful promise, Balfour Declaration, to the British Jewish community to turn Palestine into a homeland of all Jews of the world, that...

This video has been made for WaterAid as part of the YouTube Cannes Young Lions Ad Contest, you can join the movement in http://www.wateraid.org/drop According to the creators of this entry, during the time you will spend watching this video, in the world 3 children will die because of the lack of clean...

Check out this ad by Cape Times in South Africa, the ad was released to mark the Press Freedom Day, nice idea, and it’s true, but the question is: Will the story make it to the print? And more importantly: Is it retrievable like online? Credits: Advertising Agency: Lowe Bull, Cape Town, South...

According to the Emirates Wildlife Society, the UAE has one of the highest Ecological Footprints per capita in the world, and if every individual lived like an average UAE, four and a half planet Earth’s would be needed to sustain the demand. UAE ecological footprint animation (English)- EWS WWF from...

Following the New 7 Wonders campaign that created a new list of wonders from around the world, organizers are campaigning to choose the top 7 wonders of nature. Among the finalists are Bu Tinah Island in the UAE, the Dead Sea in Jordan and Palestine, and Jeita Grotto in Lebanon. To me I’ve been...

Recycle 60kg of paper and plant a tree in your name in Dubai. My Tree in Dubai is a campaign by the Emirate Environmental Group (EEG), in the support of the Dubai Municipality, the campaign aims to promote paper recycling and raising awareness on the environmental issues facing the world. It’s...

Did you know that UAE is one of highest countries in the world in terms on energy consumption per person, more than USA and UK! According to the Heroes of the UAE campaign, if every individual on earth consumed the same as residents of the UAE, we would need the resources of 5 planet earths! Heroes...