Marketing & PR Manager (Shopping Mall) | Mackenzie Jones Dubai, UAE

The Role

Our client own a small – medium sized shopping mall containing 50 high end retail outlets and require a Marketing/PR Manager to increase the footfall to the mall.

Responsible for managing effective and engaging relationships with all tenants residing within the mall, defining short- and long-term strategies for the shopping mall and its tenant portfolio, managing and implementing a year around active calendar of marketing communications, corporate communications, partnership, promotion, special event, promotion, digital and social media activities, which are brand building and drive measurable growth in footfall to the Mall and its resident boutiques. Actively monitor, guide and support Mall brand standards implementation and compliance.

Manage effective and dynamic relationships with tenants of the Mall.
• To direct, oversee and manage all marketing activities of the Mall.
• To conceptualise, activate and execute promotions, special events, exhibitions
and other initiatives for the shopping destination.
• To direct the Mall’s continuous publicity through advertising, promotions, digital marketing, visual merchandising, direct consumer communications, social
media, partnerships as well as public relations with Corporate Communications.
• Engage in innovative marketing initiatives which enhance the branding and positioning aspects of the Mall locally, regionally and internationally.
• To construe and conduct market research and surveys in aspects of competitive set, mall positioning, consumer preferences, trends and luxury brands.
• Executive and periodically adjust comprehensive marketing strategies and programmes in support of the Mall and its tenants and managing all marketing activities within designated budgets.
• Prepare a sound marketing plan and five year strategy for the Mall with relevant buy in from all stakeholders and market the Boulevard through strategic and integrated marketing and branding initiatives.
• Ensure that website content for the Mall digital platform is fully updated, engaging and dynamic, and hailed by consumers and the industry as an active gateway to experience the brand and its tenants.
• Develop a five year strategy plan for the Mall which encompasses positioning, tenant mix, shopping mall design, services and developments.
• Manage agency relationships from the perspective of advertising, graphic design,
printing, promotional events and media.
• Design and development of marketing materials for the Mall and all Initiatives which the Mall undertakes.
• Ensure that Public Relations potential for the Mall is fully maximised through engaging relationships with Corporate Communications and tenants.
• Implement online and offline retail marketing initiatives with key stakeholders, which achieve performance of lead measures, in line with Great Leaders methodology, and which measurably increase footfall and customer loyalty.
• Improve the marketing efficiency ratio, ROI and ROE, for mall marketing activities and establish campaigns which measure success and failure.
• Develop marketing strategies for the mall through integration of loyalty programmes, as well as loyalty programmes of tenant partners.
• Ensure that all marketing materials of the mall adhere to brand standards and develop marketing materials which are cutting edge, customer focused, brand fitting, efficient and effective in achieving commercial and loyalty objectives.
• Facilitate that partners and areas within the business units have appropriate Levels of marketing collateral for the mall, and are made aware of key Marketing initiatives the mall undertakes.
• Facilitate that all photography files and artwork with original source and design files are archived in collaboration with the In-House Designer and catalogued for easy reference and use.

Requirements

• Internationally recognised Advanced / Higher / Graduate Diploma / Bachelor’s Degree / Post Graduate Diploma or Professional Degree in Marketing / Advertising/Media or equivalent. (Essential)
• Retail qualification (Desirable)
• 8 plus years brand marketing experience in the luxury retail industry. (Essential)
• Sound experience in managing relationships and marketing in context of a Shopping mall. (Essential)
• Analytical focus with strong quantitative and budget management skills. (Essential)
• Experience in Sales and Business Development. (Desirable)
• Strong communicator across a variety of platforms and on all levels. (Essential)
• A master in maintaining effective relationships. (Essential)
• Strong marketing skills and well trained eye for creativity and detail. (Essential)
• Passion and knowledge about the world of fashion and luxury. (Desirable)
• Understanding of different retail concepts and brands. (Essential)
• High competence in developing / making highly effective presentations. (Essential)
• Outstanding English skills in written and verbal language. (Essential)
• Proficiency in Arabic language in written and verbal language. (Desirable)
• Dynamic and confident individual with the ability to bring about initiatives.(Essential)
• Good time management, prioritising and status tracking skills. (Essential)
• Ability to work under pressure and tight deadlines. (Essential)
• Working as a team player. (Essential)
• Keeping abreast of developments in retail and fashion industry. (Essential)
• Strong attention to detail and the production of high quality work. (Essential)
• Capability of delivering marketing materials in line with brand standards.(Essential)
• Should display personal drive to succeed and achieve. (Essential)
• Good understanding of the audience and shopper profile catered for. (Essential)
• Outstanding communication skills and ability to persuade others. (Essential)
• Strong knowledge of all media platforms and campaign development. (Essential)
• Creative and critical trained eye for creative review. (Essential)
• Entrepreneurial problem solver. (Desirable)
• Strong understanding of print management and production fundamentals. (Essential)
• Technical understanding of photography, film and rich media. (Essential)
• Market planning and project management skills. (Essential)
• Proficiency in ROI and ROE analysis. (Essential)
• Proficiency in new media, social media and digital marketing. (Essential)

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