The Bleeding Billboard… Rain Changes Everything, Drive to the Conditions

When it rains, this billboard starts bleeding to communicate how weather can enforce difficult driving conditions specially with the rain, the idea is to urge drivers to consider the changing conditions in order to avoid accidents.

Client: Papakura / Franklin District Councils
Agency: Colenso BBDO Auckland, New Zealand
Production Company: Roller Coaster Design
Photographer: Steven Boniface
Executive Creative Director: Nick Worthington
Art Director: Emmanuel Bougneres
Copywriter: Nick Worthington
Agency Producer: Paul Courtney
Producer: Rollercoaster Design

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