If Sex Sells, what can Porn do?

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Reaching your target audience can be really difficult sometimes, specially if the topic is sensitive, but what if you managed to eliminate the awkwardness and made it to the heart and mind of the audience?

Well, Australians did just, and they used porn to deliver the message!

The Blue Ball Foundation wanted to raise awareness around testicular cancer, so with the help of M&C Saatchi Sydney they created an actual porn movie titled “Games of Balls”, the video was released on Digital Playground, a website for movie-themed adult content.

Games of Balls went on just like any porn movie until the lead actress started delivering the message, encouraging the viewer to examine his testicles since he is already playing with himself.

What a brilliant campaign!

If Sex Sells, what can Porn do?

If Sex Sells, what can Porn do?

Advertising Agency: M&C Saatchi, Sydney, Australia
Executive Creative Director: Ben Welsh
Creative Director: Ant Melder
Art Director: David Jackson
Copywriter: Josh Bryer

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Samer Marzouq

Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer