Arab Marketing Director | Jeddah, Saudi Arabia

Objectives and Priorities:
§ Set overall objectives and priorities for the Marketing Department in line with the vision, mission and business objectives of the company
§ Objectives and priorities are developed, approved and implemented in line with the vision, mission and business objectives of the company

Policies, Systems, Processes and Procedures:
§ Implement Marketing policies, systems, processes and procedures to ensure consistent and systematic application of Marketing ‘best practices’.
§ Marketing policies, systems, processes and procedures are implemented in accordance with Marketing objectives & strategy

Leadership:
§ Ensure the effective achievement of Marketing functional objectives through the leadership of the Marketing Department – setting individual objectives, managing performance, developing and motivating staff, provision of formal and informal feedback and appraisal – in order to maximise subordinate and section performance
§ Individual objectives, training and development plans in place for all direct reports within the timescales defined by the HR Performance Management process
§ Frequency of feedback & appraisal meetings

Marketing Plans and Budgets :
§ Propose marketing and promotional plans and budgets for the Marketing Department in order to achieve or exceed the brand objectives
§ Marketing plans are documented, approved, in place and implemented

Marketing :
§ Develop marketing concepts and brand positioning of HSE assets
§ Produce sales materials for sales representatives be able to sell to clients
§ Forecasts of market potential for different assets are defined
§ Marketing concepts and brand positioning are developed, in place and implemented
§ Number of cross selling opportunities identified

Market Research :
§ Study the market to analyse the competition and provide reports to build brands
§ Use market research to define market strategy and identify opportunities for new assets
§ Competitive analysis reports are presented timely to management
§ Number of successful new launches of brand and differentiated offerings in the market place

Organisation Development :
§ Define an optimum organisation structure for the Marketing Department so that resources are optimally utilised and communication can take place in an efficient manner
§ The optimum department structure is in place and staffed

Relationships :
§ Quality of relationships established enhances the growth of business

MIS and Reports :
§ Prepare periodical MIS and progress reports to keep top management informed about the progress of various initiatives and to facilitate decision making
§ All reports are presented timely and accurately in line with schedules

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