New Comic Book Brings Unique Approach to Financial Education
Dubai, 3rd June 2012 – Marvel Comics and Visa have teamed up with Dubai College to showcase a one-of-a-kind financial literacy comic book called Avengers: Saving The Day. Combining Marvel’s iconic characters, including the Avengers and Spider-Man, with Visa’s financial literacy expertise, this free comic introduces children to basic money concepts.
The new Marvel comic book was presented to 130 ninth grade students at Dubai College last week to bring fun into financial management.
Commenting on the Marvel Comic event, Lama Kabbani, Corporate Communications Manager for Visa Middle East, said: “We are delighted to work with Dubai College to introduce the Avengers: Saving the Day financial literacy comic to children across Dubai. We believe it is the responsibility of all to ensure that the younger generation are as prepared as possible to go out into the world by themselves and the classroom is the ideal place to start introducing money management”.
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Keith Evans, Head of Lower School at Dubai College said: “As an educational establishment we are always looking for innovative ways to help our students prepare for life after school. Effective financial management is certainly a life skill we are eager to instil in our students. It has been a pleasure to work with Visa Middle East on this initiative and we look forward to further cooperation on similar events in the near future”.
Avengers: Saving The Day is a 16-page comic book with a fast-moving plot revolving around Spider-Man and the Avengers learning about personal finance, while battling the evil Mole Man during an attempted heist. The book is accompanied by a teacher’s guide that uses Marvel’s characters to introduce children to basic financial concepts such as budgeting, saving and banking. Available at no cost, both in print and online at www.mymoneyskills.me Avengers: Saving The Day is available in English and Arabic.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com
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About Visa
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks—VisaNet—that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products.
To find out about other news from Visa, please visit www.visacemea.com/press
