Saatchi & Saatchi Dubai appoints Richard Copping as Executive Creative Director

Sunday 24th February 2013 – Saatchi & Saatchi Dubai has appointed Richard Copping to the role of Executive Creative Director. Copping will be responsible for the creative leadership of the agency, working on key clients including ADCB, Arla Foods, General Mills, Kraft Foods, Lenovo, Mall of the Emirates, P&G, RTA and more.

Adil Khan, CEO Saatchi & Saatchi, Middle East said: “Richard is a world class creative, we are really excited to have him on board. At Saatchi & Saatchi, we believe in the power of creativity and its ability to solve business issues. Under Richard’s creative leadership we will continue to be relentless in our pursuit of ideas that will transform our clients’ businesses”.

John Pallant, EMEA Regional Creative Director added: “Richard has already shown himself to be a strong creative leader at Saatchi & Saatchi in Asia, and I am delighted to have him apply his talent in our region”.

Speaking from his new post at the agency, Copping said: “Our business is about ideas and people. Saatchi & Saatchi have always nurtured both and got the very best out of them”.

Previously, Copping was Regional Creative Director of Ogilvy and Mather Asia Pacific and member of the Ogilvy Regional Creative Council. During his time there he worked with Ogilvy offices in Shanghai, Beijing, Japan, Sri Lanka, Cambodia, Hong Kong and Sydney focusing on new business, key brands and elevating the creative offering of the agency in the region.

Copping has over 15 years of experience in the industry, 12 of which were spent in Asia. He worked at Saatchi’s flagship office in Singapore, during which time the agency won many awards and accolades, including Campaign Brief Asia’s Creative Agency of the Year. The agency also won Creative Agency of the Year, awarded by Gunn Report and Campaign Asia separately. In 2008, Copping was also Creative Director of the Year and the number one Creative in Asia Pacific.

Copping has also worked at BBDO and Bates in Singapore and JWT London. He has created award-winning work for global brands such as Sony Ericsson, Heineken and ESPN. His work has been widely awarded including at Cannes, D&AD, Clio and The One Show.

Saatchi & Saatchi Dubai’s clients include Arla Foods, General Mills, Kraft Foods, Lenovo, Mall of the Emirates, P&G, RTA, Kaya amongst others.

Saatchi & Saatchi Worldwide is part of the Publicis Groupe, the 3rd largest communications holding company worldwide. Network clients include Diageo, Emirates, General Mills, Kraft Foods, Lenovo, Mead Johnson, Novartis, Procter & Gamble, T-Mobile, Toyota and Visa Europe.

With 140 offices and over 6000 employees, Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between consumers and products.

This is a key element in Lovemarks, Saatchi & Saatchi’s unique methodology for elevating the status of brands by creating ‘loyalty beyond reason’ and ‘inspirational consumers’.

Saatchi & Saatchi is ‘The Lovemarks Company’.