The Partnership for a Drug Free America to spread awareness around the dangers of cough syrup abuse amongst teens, abusing the syrup can get you into a robo trip, where you feel and behave like a robot. The ads were created by Tribal DDB San Francisco and they a bit repulsive, but based on the number of dislikes these YouTube videos generated compared to the likes, I think they were very successful!
Agency: Tribal DDB San Francisco
Executive Creative Director : Keith Ciampa
Associate Creative Director: Matt Klug
Senior AD: Shawn Gurzcak
Senior CW: Reid Hultman
AD: Sean Flores
CW: Justin Peele
Robo Trip
Director of Content Production: Frank Brooks
Interactive Producer: Christian Colasuonno
Director of Technology: Brian Jeremy
Business Director: Jenny Leonetti
Director Social Media: Matthew Nelson
Production:
Live-Action: Moxie Pictures
Directors: Henry & Rel
Executive Producer: Robert Fernandez
Line Producer: Melody Roscher
Interactive: BKWLD
Creative Director: Chad Turner
Sr. Producer: Chris Edmonds
Editorial: BEAST
Exec. Producer: John Ettinger
Editor: Brian Lagerhausen
Sound Design: One Union
Engineer: Matt Zipkin
Telecine: New Hat
Colorist: Beau Leon
