Global, 27 June 2018 – WARC, the global authority on advertising and media effectiveness, has named the judging panel of the Effective Channel Integration category for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive impact on business results.
Now in its third year, this case study competition examines the insight, strategy and analytics that power effective media investment.
The Effective Channel Integration jury will look for how sophisticated communications architecture helped boost campaign effectiveness.
The jury of 12, made up of senior industry executives from both the client-side and agency-side, will be chaired by Laurent Aliphat, Head of Media, Renault, where he oversees the team responsible for the Global Media coordination, including strategy, budget, digital, data and transformation.
The Channel Integration judges are:
Laurent Aliphat, Head of Media, Renault – Chair of the judging panel
Bridget Angear, Joint Chief Strategy Officer, AMV BBDO
Amy Armstrong, US CEO, Initiative
Qaiser Bachani, Director, Media, APAC, GSK Consumer Healthcare
Youmna Borghol, Head of Data, Choueiri Group
Carrie Drinkwater, SVP Director, Investment Activation, MullenLowe MediaHub US
Emily Fairhead-Keen, Group Strategy Director, MEC
Gustavo Franco, Digital Manager, Santa Clara
Gianluca Toccafondi, Marketing & Communication Manager, IKEA
Lisa Winn, former Marketing Director, Coca-Cola South Pacific
Martin Woolley, CEO, The Specialist Works
Paul Woolmington, CEO, Canvas Worldwide
Full biographies are available here: https://www.warc.com/MediaAwards/channel-integration-judges.info
Commenting on the Effective Channel Integration jury panel, WARC’s Lucy Aitken, Managing Editor, Case Studies, says: “We welcome our esteemed jury who will be searching for highly original ideas that use a clear mix of channels, bringing new interpretations to the idea of effective integration.”
The WARC Media Awards are free to enter and are discipline-neutral and channel-agnostic. Papers submitted as effectiveness case studies are welcomed from any territory and communications discipline.
The winners of the Grands Prix and Special Awards across all four categories of WARC’s Media Awards – Effective Channel Integration, Effective Use of Tech, Best Use of Data, and Effective Use of Partnerships & Sponsorships – will share a prize fund of $40,000.
The Special Awards in the Effective Channel Integration category will be awarded for:
– Path-to-Purchase Award: How a campaign built an effective integration model around shopper or path-to-purchase insight
– Effective Cross-Channel Measurement Award: For a campaign that most accurately measured the effectiveness of different communication channels and the halo effect that they achieved together
– The POE Award: How a strategy successfully linked paid, owned and earned media
The closing date for entries is 19 September 2018. More information and details about how to enter can be found here: https://www.warc.com/mediaawards.prize
About jury chair – Effective Use of Partnerships & Sponsorships category:
Laurent Aliphat, Head of Media, Renault
Laurent joined Renault in 2011 when the digital factory had been created in-house, to take care of the overall performance and lead management. In his current role, he oversees the team responsible for the Global Media coordination (strategy, budget, digital, data, transformation). Laurent has developed its agency ecosystem to drive efficiency and effectiveness. Prior to joining Renault, he spent nearly seven years as head of advertising in France at FCA Fiat Chrysler Automobiles. Earlier, he worked for five years at Volkswagen Group France in different marcom roles.
About WARC – advertising evidence, insights and best practice
warc.com is an online service offering advertising best practice, evidence and insights from the world’s leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. WARC’s clients include the world’s largest advertising and media agencies, research companies, universities and advertisers.
WARC hosts two global and two regional case study competitions: WARC Awards, WARC Media Awards, WARC Prize for Asian Strategy and WARC Prize for MENA Strategy.
WARC also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including: ARF, Effies, Cannes Lions, ESOMAR and IPA.
Founded in 1985, WARC has offices in the UK, US and Singapore. In June 2018 it was announced that WARC was to be acquired by Ascential plc, the global specialist information company.