Abu Dhabi Sports announced that it will become the first broadcaster in the Middle East region to produce and broadcast LIVE HD UAE Football League soccer in Dolby 5.1 surround sound.
“Watching a football match in Dolby surround sound really brings the thrill of the match in to your home,” said Mohammed Najeeb, the head of Abu Dhabi Al Riyadiya Channels – Abu Dhabi Media’s sports broadcasting department.
“For those who are unable to join the fans in the stadium to cheer on their team, watching the game in cinematic surround sound will be closest thing to actually being there. We are pleased to be working with Dolby and LIVE HD to deliver this amazing experience to our UAE League football fans around the world. This technology is a first for the UAE professional League, our viewers, and the entire Middle East,” he added.
Abu Dhabi Sports, the leading sports broadcaster in the UAE, has been broadcasting much of its international programming in Dolby 5.1 since August 2010 – including the Barclays Premiere League and Formula 1.
“Live programming such as sports is a great showcase for Dolby surround sound and we are delighted to be working with such a forward-looking partner such as Abu Dhabi Sports on this landmark project,” said Tarif Sayed, Regional Director, Dolby, Middle East & Africa.
“Football fans will truly feel the difference that surround sound provides in experiencing the action and capturing the moment,” he added.
Abu Dhabi Sports is the first broadcaster in the region to begin transitioning to adopting Dolby Digital Plus – the latest and the most advanced audio codec from Dolby. Dolby Digital Plus will enable Abu Dhabi Sports to provide the same immersive surround sound experience enjoyed by its viewers on TV today, to mobiles, tablets and PCs in the future.
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