December 2013, Dubai, UAE: AdZouk, innovators in premium online advertising in the Middle East, have launched two new divisions, aimed at heightening results by increasing click-through and conversation rates. The Data Division will provide advertisers with a more highly refined targeted reach, with bespoke solutions in the Rich Media Division offering some of the highest campaign performance in the region.
Thought leaders in bespoke services for advertisers, media buyers and publishers, AdZouk is continuing to lead the way in the industry by taking behavioral re-targeting to the next level using enhanced Google technology, plus in-depth data collection and analysis, to create specific user segments and custom audiences. This superior solution provides a fresh way to generate more premium inventory resulting in improved ROI for advertisers and increased revenues for publishers by leveraging their audiences across the web.
To ensure a better return for customers, AdZouk’s newly formed Rich Media Division now offers engaging ‘rich media solutions’. An evolution in traditional online ads, multimedia banners employ display, video and social content inviting the user to engage with the brand and immerse in the advertisers message. Taking individual audience needs into consideration and working inline with brand guidelines, advertisers benefit from improved direct response and a unique service, otherwise unavailable elsewhere within the Middle East.
Commenting on the evolution in online advertising in the region, Jamie Atherton, Managing Director, AdZouk said, “We are determined to build and drive better 360 degree solutions for the online industry. Ensuring we stay one step ahead, we are continuously searching for ground-breaking techniques to enrich our overall offering. 2014 is set to be a milestone year with numerous developments already in the pipeline.”
Adding further value for customers and exceeding competitor capabilities, AdZouk has also expanded its network reaching over 1,100 websites directly. The company’s recent partnership with AOL is also evident of AdZouk’s ongoing strategy to build its premium content portfolio, resulting in a quality, brand-safe environment for advertisers.
Testament to the company’s mission to lead the industry, previous milestones include being the first advertising network in the MENA region to join forces with Google, to deploy an end-to-end solution for buying and selling digital advertising, thus creating a hybrid ad network. The integrated solution consists of Google’s DoubleClick Bid Manager, DoubleClick Ad Exchange and the DoubleClick for Publishers (DFP) ad serving platform.
For further information please visit www.adzouk.com, Tel: +971 (0)4 454 9740 or email for Advertiser enquiries: [email protected], Agency enquiries: [email protected], Publisher enquiries: [email protected]
For PR Enquiries please contact Keren Black on [email protected]
About AdZouk Ad Network:
AdZouk, one of the region’s leading online advertising networks, was founded in February 2011. The network, which currently comprises over 1,100 premium websites, was built to meet the growing demand for a premium Middle East and North Africa ad network that competes with global standards.
www.adzouk.com
