Amari appoints WNN Limited to coordinate Middle East PR strategy

News — By Samer Marzouq on March 30, 2010 at 11:18 pm

WNN Limited is delighted to announce that it has been awarded the consumer and trade public relations contract for Amari, one of Thailand’s most respected hotel chains.

Amari was re-launched in late 2009 to reflect modern Asian hospitality, embodying Asian flair, modern perspective and a down-to-earth vibe.

Catering to both business and leisure travellers, featuring mid to upscale hotels, Amari currently has an inventory exceeding 3,000 rooms. Its network of 11 properties spans Thailand, from scenic seaside and mountain locations such as Koh Chang, Phuket and Krabi, to vibrant urban settings including Bangkok and Chiang Mai. The revitalisation of the Amari brand identity in October 2009 included the unveiling of a new logo along with the tagline “Colours & Rhythms” which replaced “Hotels & Resorts” to reinforce the message that an Amari experience is infused with vibrancy, warmth and a sense of dynamism.

Anna Zhukov, managing director of WNN Limited commented:

“We are really excited to have been given the opportunity to represent Amari in the Middle East. Thailand continues to be a very popular destination among visitors from the Middle East and our aim to ensure that as many of these travellers as possible, become guests of Amari.”

The team representing Amari will be as follows:
Anna Zhukov – Managing Director
Mark Senior – PR Account Director.

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