Amber Communications wins new accounts, achieves significant growth during the year

Dubai based Amber Communications Group has seen remarkable growth during the first half of 2010. This was fuelled by several new account wins in the retail, medical and entertainment sectors. The new wins include global brands such as Samsonite, local retail brand – KM Retail, Emirates Medical Services (EMS) and Fujairah International Hospital (FIH) and Dreamdays Gift Experiences.

As an Independent communications group, Amber Communications has had an impressive growth record over the past seven years. It is characterised by providing full communications services with a unique approach to “total brand services” that include brand strategic essence development along with integrating all the aspects of advertising and public relations.

“The first 6 months have been extremely rewarding and busy, implementing revised strategies for our existing clients and for our new clients. The paradigm shift in our approach during the last quarter of 2009 was the key to these new client wins and growth,”

stressed Sudhir Nair, CEO Amber Communications Group.

“This has resulted in growing some of the existing accounts and winning new accounts that were looking at re-branding, aggressive market growth, all during the first half of 2010,” he added.

Samsonite Middle East, the world leader in luggage brands, is one of the early wins during this year that had the communications challenge of a new concept, demanding integrated communications across all touch points, from Pan-Arab television mediums to kiosks in shopping malls.

One of the other major wins was developing and executing the communications campaign for the announcement of KM Retail, the AED 1 billion investment by Korath Holding. KM retail will open multiple format stores including convenience stores, supermarkets, department stores and hypermarkets in the UAE.

With a well balanced communications strategy and keeping with the brand’s motto – ‘Celebrate You’, the communications challenge was to create rapid awareness through a total branding campaign for KM Retail.

August brought in the wins of the prestigious EMS and FIH accounts. The agency will support EMS – the healthcare division of Fujairah National Group (FNG) – with its expansion plans that include growth and recognition in the UAE healthcare sector.

Simultaneously, Amber will also provide advertising and PR strategies to FIH which aims to be one of the leading hospitals in the GCC providing unique super-specialisations. FIH is a 100 beds acute care hospital in Fujairah that serves a catchment area of nearly 400,000 people.

In addition to supporting the other accounts, Amber PR has also won the exciting Dreamdays Gift Experiences account and focuses on providing media visibility and marketing opportunities that emphasise on over 200 gift experiences ranging from adventure, sport, travel, spa and several other activities which cater to the discerning lifestyle followed by both local and expat communities.