anaZahra Relaunches with a Fresh Look and Customizable Features

New Decor Section Debuts with Expert Advice and Unique Content

Abu Dhabi, UAE. 10 October 2012 – Today anaZahra, the Arab woman’s ultimate how-to guide, unveiled a fresh new look and format designed around its most popular topics and features. The anaZahra world comes to life in four new segments: My self, My Home, My Society and My Occasions. The new site offers registered users a fully customizable experience, allowing them to prioritize the news and content as per their own personal traits and interests.

Hala Al Gergawi, anaZahra’s Editor-in Chief, commented: “anaZahra reflects women’s aspirations, and as such, empower them to achieve them. In relaunching anaZahra, we addressed the relationship our readers have with our brand, and launched a new design and innovative features that will help enhance every user’s individual experience. We are committed to supporting our vibrant content with the most cutting-edge technology, ensuring our users get the most from their time with anaZahra.”

Whether browsing through fashion trends, beauty content and celebrity news, anaZahra allows its readers to access their preferred portal sections by just one click. The new site is organized around four main segments:

My Society showcases breaking celebrity and world news, as well as exclusive features on entertainment, culture, art and the latest in women’s interests.

My Self offers some “me” time, with updates on the latest looks and trends, cutting-edge fashion, as well as beauty and health features.
My Home features the newly-launched decor section, with the latest home solutions and planning trends as well as expert advice on do’s and don’ts for home decorating, allowing readers to bring the styles they admire to their own homes.

My Occasions inspires our brides to-be with a rich tapestry of wedding styles, bridal looks, unique ideas for their big day brought by recognized experts and professionals.

AnaZahra is a leading lifestyle brand for Arab women offering insider access, unparalleled original editorial and video content with unique personal experience to an influential generation of Arab women. It also allows its registered users to interact with leading experts from different fields, providing them with solutions to their beauty, medical and social queries. anaZahra strives to continuously develop its structure and content in order to provide its readers with the most cutting edge experience.

The Execution of the new marketing campaign for anaZahra has been supported by Ermanno Scervino, Hugo Boss, Joseph, Shanghai Tang, I Wish Flowers,  Enchante Abayas by Nada & Huda Al Jallaf, HudaBeauty.com, Adnan Jewellery Mazaya and Rami Al Ali Haute Couture, who provided the shooting with Abayas, Jewellery, clothes, Flowers and makeup.

AnaZahra is a leading lifestyle brand for Arab women who are passionate about the latest in fashion, beauty, fitness, entertainment and more. The portal, launched in 2010, offers a unique engaging media experience and features style leaders, influential bloggers and worldwide contributors who are a direct reflection of the audience served.

anaZahra’s positive voice targets the age group from 18 to 40 and delivers over 1.2 million unique visitors monthly and 23 million page views monthly. anaZahra has been named as the most engaging female portal in the Arab world with more than 494,000 Fans on Facebook and more than 17,000 followers on Twitter.

Log on to www.anaZahra.com for the daily inspiration, ideas and advice. Stay tuned for exciting rewards and surprises…the best is yet to come!