Arab Advisors Group announces its participation as research partner at The Mobile Media & Mobile Advertising Workshop

Arab Advisors Group is pleased to announce its participation as research partner at The Mobile Media & Mobile Advertising Workshop. The workshop will be hosted by Du Media Lab and led by FirstPartner and will cover mobile media and mobile advertising.

The last 2 years has seen significant growth in usage of the mobile internet, of social networking, mobile applications and in penetration of smart phones. Mobile now presents major opportunities for brands, media companies and network operators to change the way they engage with consumers and to generate new revenue opportunities.

FirstPartner and Du Media Lab, in conjunction with Arab Advisors, are holding a workshop for senior level players to explore these opportunities in the MENA Region. The workshop is being held on 7th October in Dubai Media City.

This event will focus on two key areas:
- Communicating through mobile media and
- The mobile advertising opportunity.

Key trends and specific case studies from Europe and the MENA region will be presented and there will be round table discussion between participants on the opportunities and issues to be addressed to maximise the opportunities from these exciting developments.