Innovative idea inside the box!

This campaign is just amazing, for $74 the agency draw a huge attention to their client in such a simple way, basically they placed a yoga master in small box, whenever someone passes by that box, an idea pops out! The campaign generated more than $138,000 worth of free media reports, over 2,000 people visited the Guangyin Yoga club within a month, and 622 of them became new members,107% more than expected.

click the image to enlarge

Creative Director: Jacky Xiao
Art Directors: Jacky Xiao, Bobo Chen, Guitar Zhou
Copywriter: Louis Lu
Photographer: Walker Jiang

• No Related Post