Audi Middle East and Club Sensation to host the World’s Leading Dance Event in Dubai

• Audi Middle East to sponsor the inaugural Sensation Dance Event in Dubai
• Innovation and Performance are key to the relationship between Audi Middle East and Sensation Dubai
• The 2014 Car of the Year Audi A3 Sedan will feature at the first Sensation Dance Event in Dubai

Dubai, May 1, 2014 – Audi Middle East are proud to be associated with the first Sensation dance event in the Middle East where they will be the main sponsor on Friday 31st October 2014.

Club Sensation and Audi are pleased to partner in this inaugural event in Dubai that combines great lighting, artistic dance performances, an incredible sound system and fantastic music. The event is designed especially for serious clubbers who know and understand quality music and have their thirst of music satisfied with a huge line-up of top-level International DJ’s.

The Audi A3 Sedan will be the featured car for the Sensation dance event. This premium compact bestseller from the brand with the four rings, is the 2014 World Car of the Year. This is the second overall title for Audi in the ten year history of the World Car of the Year Awards.

Innovative technology, design and performance are attributes that are at the core of all Audi cars. The Sensations dedication to stunning lighting at their shows internationally is complimented by our own drive to provide our customers with state of the art lighting for all of our cars: matrix LED in the Audi A8 range and LED lights in the A3, A6, A7 and R8.

Connectivity, lighting technology, lightweight construction and efficiency are values where Audi set the pace. Already today every Audi is a ‘mobile device’ we connect our cars with the internet. The future will see Audi putting laser lights into production and setting a new benchmark in Automotive lighting technology.

Commenting on the association with Sensations Dubai, Trevor Hill, Managing Director for Audi Middle East said: “Like Sensations who set the benchmark for dance and performance events worldwide, Audi also set the benchmark for innovation in the automotive industry and set the trends for the future.”

Tickets for the Sensation dance event in partnership with Audi Middle East, go on sale on Tuesday May 6th (12:00 EST – 15:00 GST) via www.sensation.com/dubai. Sensation is also offering special package deals, which include flights, one or two nights in a hotel and the option of a transfer to the event.

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The Audi Group delivered around 1,575,500 cars of the Audi brand to customers in 2013. From January through the end of September 2013 the Company posted revenue of €37 billion and an operating profit of €3.74 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings produces cars also in Foshan (China) since December 2013, in 2015 in São José dos Pinhais (Brazil) and 2016 in San José Chiapa (Mexico). AUDI AG’s wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs almost 73,000 people worldwide, including around 50,000 in Germany. Total investment of around €22 billion is planned from 2014 to 2018 – mainly in new products and sustainable technologies. Audi lives up to its corporate responsibility and has strategically established the principle of sustainability for its products and processes. The long-term goal is CO2-neutral mobility.

AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A1, A3 and S3 Sedan, A4 and RS 4 Avant, the A5 Coupe, Sportback, Cabriolet and RS 5, the A6, S6 & RS 6 Avant, A7, S7 & RS 7, A8 L & S8, the Audi Q3, Q5 and Q7, the Audi TT Coupe/Roadster and TT RS Coupe, the Audi R8 Coupe and R8 Spyder as well as R8 V10 plus.