Award Winning MD, Sabry, Moves to Head up JWT Dubai

Cairo Office Promotes Azmy as New Managing Director

Dubai, UAE (22 January 2015) – JWT announced the strategic appointment of award winning managing director, Mohammed Sabry, to head up the agency’s flagship operation in Dubai. Appointed by Michiel Hofstee, JWT’s CEO for the Gulf region, Sabry moves from JWT Cairo, where he has led the Egyptian team since 2010. He will report directly to Hofstee. At the same time, the agency announced the internal promotion of Mai Azmy to managing director, JWT Cairo.

In his previous role, Sabry successfully led JWT Cairo, maintaining the largest and most creative agency in Egypt. During his tenure, the agency secured – amongst many accolades – WARC’s title of the World’s Smartest Campaign for Vodafone “Fakka” as well as the country’s first ever Gold Cannes Lion award. Under his tenure JWT Cairo launched three new offerings, JWT Entertainment, JWT Ethos and JWT Experience. His leadership made the Egyptian team the most sought after agency in the country, building strong client relationships, and growing the agency business through innovative diversification.

Commenting on the appointment, Hofstee said “I have come to know Mohammed Sabry as a creative, an entrepreneur – completely passionate about our product which he believes will drive the business of our clients. He has demonstrated a unique understanding of growing clients’ businesses through leveraging the WPP group offering, driving brands to the next level with this intense amalgam of knowledge. With Mohammed’s focus on growing the Dubai operation to the next level I can drive the Gulf agenda across our regional offering more aggressively, focusing on diversification and acquisition.”

In JWT Cairo, Azmy has been promoted from deputy to managing director, securing a smooth and seamless handover for the world-class team following Sabry’s departure. A core contributor to the agency since 2009, Azmy, an Egyptian national, has been deploying key capabilities at JWT for the last 6 years including assignments in Dubai. Her management of multinational and local clients in Egypt include, Vodafone Egypt, Nestle Ice Cream & Confectionery, Mondelez, Shell, Contact and Zeego to name a few. Azmy is closely plugged into JWT’s global network.

ABOUT J. WALTER THOMPSON
J. Walter Thompson is the world’s best-known marketing communications brand that has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry’s first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us@JWT_Worldwide.

In the Middle East and Africa JWT is one of the leading communication agencies in the region with 27 offices in 24 markets. JWT MEA structured to deliver communication based business solutions across all channels needed to deliver the marketing plan driven by a matrix that combines the strength of its competencies and the know how of its practices. For more information, please visit us www.jwt.com/mea and follow us @jwtmea