Dubai-UAE: 29 August, 2011 – Fitness First Middle East, a Fitness First franchise owned and operated under licence by Landmark Leisure and Hospitality Services Ltd, has announced ‘Be the Face of Fitness First’, a social media competition.
Commencing from the beginning of September, the competition is open to everyone. Individuals are required to ‘like’ the Fitness First Middle East Facebook page to upload their entry picture, their best head shot.
Participants will then need to engage their friends on Facebook to vote for them by ‘liking’ their image. The polls will be open until 25 September. At the close of voting, the three pictures that have drawn the highest votes will move into the final round. A Fitness First judging panel will select the winning photograph.
The winner of ‘Be the Face of Fitness First’ will walk away with a gift hamper of a total value of AED15,000 including a one-year Fitness First Platinum membership, an LG Optimus Black P970 phone, Adidas gym apparel as well as an exclusive professional photo-shoot. The winner’s story will also be filmed and shown on the FF YouTube channel and social media sites.
George Flooks, Chief Operating Officer, Fitness First Middle East, said: “This initiative is designed to engage both members and non-members and offer the community an interactive platform. Fitness First is a lot more than a gym and we constantly endeavour to offer members and everyone in the society more than a routine work-out experience.”
Fitness First’s 19th branch in the region recently opened doors at Oasis Centre. With more branches in the pipeline across the UAE as part of the chain’s expansion strategy, Fitness First is dedicated to ‘making the world a fitter place’ with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes.
For more details, call 800-FITNESS (3486377) or visit www.fitnessfirst-me.com.
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For further information, please contact:
Nermine Afiouni
APCO Worldwide
(Jiwin Public Relations)
Phone: +971-4-3692925Fax: +971-4-3688001
Email: [email protected]
