Our client, a local company, is urgently looking for a high powered and well experienced Bilingual Marketing and PR Manager who will be based in their Abu Dhabi office. For this role, you will be primarily responsible to plan and roll out the corporate marketing strategy through overlooking and aligning company’s marketing units – Brand Management, PR and Communications' and Events' Management.Othe responsibilities will include but not limited to Brand Strategy and Planning – Develop the corporate marketing strategy in alignment with the corporate strategy Manage the marketing team to ensure alignment of marketing units' strategies, objectives and planning and execution of implementation plans with the corporate marketing strategy. Ensure effective liaison among the departments' units to leverage on cross-functional synergies Plan and sign off marketing budgets in line with agreed corporate marketing strategy and overlook the execution by marketing unit to ensure adherence to assigned budgets Ensure adherence to corporate policies and procedures, ethical standards and code of conduct Manage the Branding team toa. Develop brand andor product strategy in alignment with corporate marketing strategyb. Identify and Implement key value propositions by target segment throughout various communication channelsc. Continuously monitor and re-evaluate brand awareness, recall, equity, positioning etcd. Promote internal Brand Engagement and brand and retail guidelines' implementation and conduct regular brand audits to ensure adherence to brand guidelines.e. Implement and monitor brand andor product deployment and initiatives and continuously re-evaluate results Manage the PR and Communications team to ensurea. Consistent and integrated roll out of corporate messages to mediab. Building relationships with media c. Managing Crisis Situations to ensure timely proactive or counteraction plans protecting company's image and best interest.d. Planning and executing annual PR plan in line with the corporate marketing strategye. Planning and executing annual internal communication plan while ensuring its adherence to company's brand guidelinesf. Unifying brand's language and tone throughout all brand product communication Manage the Events' team toa. Manage external and internal events b. Evaluate and execute sponsorshipsc. Plan and Roll Out Corporate Social Responsibility initiatives activities
Skills
To be successful in this role, you should be a degree holder in marketing or a MBA holder with minimum 8 years of extensive experience (of which 3 years have been in the managerial positon) as an in house marketing professional with background in events management, PR, Communications and Brand Management. Fluency in Arabic and English is highly required.
Company Profile
Manpower, Inc. was first established in Wisconsin in 1948 and has grown to become a world leader in the employment services industry; creating and delivering services that enable its clients to win in the changing world of work. Manpower has 4,500 offices worldwide in 80 countries and territories and put over a million people into work every day. We offer clients a range of services for the entire employment and business cycle including permanent, temporary and contract recruitment; employee assessment and selection; training; outplacement; outsourcing and consulting.





