Have you heard of Doug the Orange Puppet? Ford launched its new viral campaign for the Focus 2011 with introducing its new spokesperson, Doug the Puppet! The campaign incorporates Facebook, Twitter and Youtube and is directed by American Emmy-nominated director Paul Feig, he is known for his work at...

Waiting for a Youtube video to start could be frustrating sometimes, slow video is even worse, but that’s online entertainment, what if it was food that you have to wait? This is what Amnesty wanted to communicate to the world, the campaign consisted of 25 Youtube videos with promising titles,...

Write the end and decide which flavour should survive, it’s a really cool campaign by Doritos in Canada, users get to write the end of the story and eventually get one flavour to win. Check out the website here. Advertising Agency: BBDO/Proximity, Canada Executive Creative Directors: Carlos Moreno,...

This is a very interesting experiment, the idea was to create a brand identity for Kenya and make stand out from the crowd of other African countries that are known for Safari and tourism, the key selling point was Kenya’s running pride and history, and so the country was branded as *The worlds greatest...

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook. Advertising Agency: Leagas Delaney Hamburg, Germany Creative...

This is a very innovative project by Batelco in Bahrain; creating a memorable and lovable brand audio signature. 5 different versions of the audio signature were created and distributed around town to youth and DJs, the 5 tracks created a good impact and DJs started to play it in nightclubs. 100,000...

It’s time to Twestival! Join Dubai’s tweeps this Thursday March 24th at 7pm at the InterContinental hotel in Dubai Festival City! This year’s Twestival Local will support Dubai Autism Centre, the largest, most innovative and comprehensive nonprofit organization in the United Arab Emirates...

This is an interesting experiment, Honest Tea is searching for the most honest city in america, and to find it they set up unmanned, pop-up honest tea shops in the biggest cities that relied on the honor system. Advertising Agency: SS+K, New York, USA Chief Creative Officer: Marty Cooke Creative Director:...

To build a positive and nice image for the Raiffeisen Bank, the agency came up with a singer, a guy who for a month communicated solely through singing, which was triggered by the outburst of joy the day he moved into his newly bought apartment, but the full story together with his reasons for singing...

This is one of the best viral videos so far this year, it got close to 2.5 millions views in 2 days! The video features Jennifer Aniston in a commercial for Smart Water, and the funny part is that it touches on how to get your video to go viral, I liked that one when she hit a guy on the nuts, really...