Safety Belt: Invented by Volvo in 1959. In fashion ever since!

Here is a stylish campaign by Volvo celebrating the 50th anniversary of the three-point safety belt, which was invented by Volvo. The campaign, which took place last year in association with Massimo Dutti, sends a statement that Volvo was behind the safety of drivers and passengers throughout the decades, the safety belt, always there, never become an outdated fashion

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Creative Agency: Memac Ogilvy & Mather Duabi, UAE
Executive Creative Director: Till Hohmann
Creative Directors: Preethi Mariappan, Ramzi Moutran
Senior Art Director: Satyen Adhikari
Copywriter: Melanie Clancy
Senior Graphic Designer: Tamzin Hoets
Interactive Art Director: Rafael Guida
Web developers: Muhammad Baqir, Mohammed Sayeed
Senior Account Manager: Sarah Friswell
Senior Account Executive: Domenico Gambino
PR Account Executive: Rana Awad
Production House: Arabian Eye
Photographer: Charney Magri
Producer: Pooja Belani
Assistant: Kissanth Srikanth
Make up and hair: Kat Sumners
Stylist: Mandi Kingsbury
Retoucher: Jean-Paul van der Mescht
Senior Art Director: Mel Harvey
Junior Art Director: Zeina Sharaf

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