Band Aid, and the Hulk
Advertising, Featured — By Samer Marzouq on March 7, 2010 at 1:17 pmWhen you see a smart ad like this one by JWT Dubai, you just smile and start wondering where do these cool ideas come from 
Does it communicate how good the product is? Yes it does, it really does!
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Executive Creative Directors: Russell Heubach, Chafic Haddad
Senior Art Director / Copywriter: SM Ziyad
Illustrator / 3D Artist: Tarek Samaan
Planner: Prabhakar Iyer
Account Manager: Rochelle Barreto
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2 Comments
LOVE IT !!
The concept behind the ad is very clever and its a smart way to use someone elses character design without getting into copyright infringement. But it seems to have cheesed off some folks – http://forums.cgsociety.org/showthread.php?f=2&t=862229&page=1&pp=15
I think JWT could do with using some more advanced 3D artists though. No offence to Tarek Samaan (who has no personal info online i.e. other work examples so i am solely refering to this image) but the CG hand looks very unfinished – the shading and lighting needs more work and the displacement/bump is too much lending the hand to look a little dry.