The First Radio Ad for Dogs!

Advertising — By Samer Marzouq on December 22, 2010 at 9:25 am

This is very interesting, Grabarz & Partner in Hamburg Germany has created the first in-store dog radio ad for their client Naturia dog food, every time the name of the product is mentioned, they would play a 15 Khz tone, which is a frequency that people can’t hear. Nice way to entice the real audience!

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Tom Hauser
Executive Creative Director: Ralf Heuel
Copywriter: André Hennen
Art Director: Jan Woelfel
Production Company: Studio Funk, Hamburg
Filmproduction: The Shack
Sound Engineer: Torsten Hennings