Nokia supports Disney’s upcoming release with extensive campaign

Nokia has announced a collaboration with Disney to celebrate the forthcoming cinematic release of “Tron: Legacy,” a 3D high-tech adventure set in a digital world that’s unlike anything ever captured on the big screen.

In addition to exclusive pre-release HD trailers pre-loaded on the new Nokia N8 smartphone, movie fans can “enter the grid” by downloading a range of unique”Tron: Legacy”content direct from Ovi Store.

TRON fans can personalize their Nokia N8 with wallpapers, ringtones and images as well as download the exclusive “Tron: Legacy” Challenge app —an immersive multi-layered experience which integrates services such as Ovi Maps and Ovi Store to offer a compelling and involving challenge which echoes the plot of the movie. Through the app, users can locate Flynn’s Arcade via a special code on Ovi Maps and play puzzles using images and video content on Ovi Store.
Fans will also be able to take advantage of the Nokia N8′s superb HD video capabilities and watch exclusive HD previews and unseen, behind-the-scenes footage.

“We are extremely excited for the world to see TRON: Legacy, so we’ve sought out innovative ways for fans to immerse themselves in the Tron experience. The Nokia N8 is a perfect platform for this exclusive Tron content. We’re fortunate to find such a symbiotic relationship between two amazing properties,” said Don Gross, VP Global Promotions at Disney.

The Nokia N8, the world’s most advanced entertainment smartphone, injects more fun into life with HD-quality video, Dolby Digital Plus Surround Sound, 12MP camera, WebTV, apps and an intuitive music player – all in a robust aluminum body that comes in a range of vibrant colors.
As part of the promotional collaboration, Nokia organized an avant-premiere, which took place on the 21st of December 2010 at Citymall in Amman.