The more you staple, the more trees are chopped. Save office paper

Here is an amazing piece of work by Firstell Communications in Shanghai, China for the Greenpeace, this forest image was created using actual staples to communicate that office papers is eating up trees from around the world, nice execution!

We too have some nice executions in the Middle East, check out the Ambient/Outdoor/BTL category at the AdZen, the region’s freshest ad gallery, why it’s so fresh? Because you too can contribute and build your own one! Create your portfolio for free!

Chief Creative Officer: Murphy Chou
Creative Director: Yun Jin
Associate Creative Director: Jun Chen
Art Director: Murphy Chou, Yun Jin, Jun Chen, Kens Cao, Golden Huang, Lex Mao
Copywriter: Murphy Chou, Louis Lu
Illustrator: Murphy Chou, Yun Jin, Jun Chen, Kens Cao
Photographer: Ken Goh
Executive Media Director: Michelle Wang
Media Buyer: Lisa Shen

Click the image to watch the steps!