The Shrinking Ad

Advertising — By Samer Marzouq on April 19, 2010 at 8:28 am

Here is a nice idea to communicate how the West Carleton Environmental Centre would reduce waste, the same ad was reproduced on consecutive newspaper pages, getting smaller each time, to communicate the message, at the end it’s all about reducing things!

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Advertising Agency: Agency59, Toronto, Canada
Creative Director: Brian Howlett
Art Director: Chad Burnie
Copywriter: Brian Howlett
Photography: Stock
Additional credits: Jared Smith