This is how you do a Guerrilla Facebook profile takeover!

This is super amazing, Hamburg-based Draftfcb Deutschland created some big buzz in the advertising community in Germany with a Guerrilla Facebook profile takeover. Basically they tagged their facebook friends who work in the advertising industry to benefit from the new facebook profile layout to form the message “in your face!”, it’s a bit annoying but really smart! And free as well!

Advertising Agency: Draftfcb Deutschland, Hamburg, Germany
Managing Director: Penelope Winterhager
Executive Creative Director: Dirk Haeusermann
Creative Director: Bill Biancoli
Art Director: Bernhard Hörlberger
Copywriter: Alexandra Beck