Brand Manager | Dubai, UAE
The Role
The incumbent will be responsible for the management of one of the company’s categories within the context of local and International strategies, as well as for maximising the long term profitability of the Brand. She/he will also play a key role in developing key consumer, customer and competitor insights into actionable recommendations.
Key Responsibilities
Reporting to the Marketing Director, the incumbent will assume the following set of key responsibilities:
Ÿ Internal brand champion, building support and motivation across functions to achieve brand objectives
Ÿ Overall owner of brand consumer satisfaction and loyalty thru the development and application of deep consumer insights
Ÿ Key role in development and execution of Annual Operating Plan as well as the longer-term Strategic Business Review
Ÿ Full owner of brand profitability improvement (overall brand P/L, brand productivity)
Ÿ Leader of brand innovation and builder of a long term NPD pipeline Plan that secures brand strategic growth
Ÿ Full Owner of all brand marketing activities (product launches, advertising, sampling, consumer promos, etc)
Ÿ Prime interface with local distributors’ marketing and sales to review and update brand marketing plans
Ÿ Analyzer and communicator of key brand information (research, marketing grids, NPD grids, projects)
Key Skills and Competencies
Ÿ Brand development and stewardship: Develop and integrate various marketing activities for a consistent consumer message
Ÿ Consumer expertise: Leverages marketing research knowledge to suggest solutions
Ÿ Marketing execution: Utilizes knowledge of trade channels and consumer trends to develop plans
Ÿ Leads innovation: Recommends appropriate NPD directions that fit with business or projects vision
Ÿ Deliver outstanding results: Takes initiative to set goals and standards, and develops a plan to fulfill them
Ÿ Integrity: Encourages an open, honest and constructive exchange of viewpoints
Ÿ Business management: Applies P&L and HMM tools to support brand profitability and optimize marketing and trade spending.
Entry requirements
Ÿ Minimum 4-5 years of relevant work experience
Ÿ Degree in Marketing or Business Administration (MBA preferred)
Ÿ Experience in various marketing assignments (different brands/ markets/ channels)
Ÿ Fluent in English
Ÿ Excellent computer skills
This role offers the opportunity to work within a challenging fast moving environment. The individual will be offered and expected to take on a high level of responsibility and autonomy.
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