Prague, March 25, 2015 – April 4th is the deadline for competitors to enter their campaigns to the international festival PIAF. This year’s jury is chaired by Ramzi Moutran, Creative Director at the most awarded agency in the Middle East, Memac Ogilvy. PIAF is also disclosing the big names of this year’s conference.
PIAF will traditionally take place in the underground and on the roof-top of Prague’s National Gallery – at the Trade Fair Palace on May 26th and 27th. The first day of the festival will offer interactive workshops, the first conference block and the Shots in the Dark evening of screenings. Micky Denehy will come from London to hold one of the best rated workshops you can attend. With the topic “Winning the battle for new business” he is aiming at agencies. Harald Betke’s workshop will focus on “How to Sell Dreams”, meaning luxury brands.
The first block of the conference will discuss a new phenomenon on the Czech market – that of the onset of independent agencies. Independence Day will not only present fresh creative concepts, but it will also treat of the specifics of what independent agencies can offer. And what they can’t. The entry-free Shots in the Dark will include a one hour screening of the Best Of from all over the world as chosen for PIAF by the American portal AdForum.
The second day of the festival will explore the relationship between efficiency and creativity. In this block you will get to hear among others Wieden & Kennedy’s Global Planning Director Nick Docherty, or the jury chairman Ramzi Moutran. Marketers will also be interested in the results from the European research by GFK on burnout brands, or in the view of well-known Creative Petr Václavek, who currently operates at Impact BBDO Dubai.
On Wednesday you can look forward to another big topic – how to respond to the revolution in the customers’ way of thinking, which came with the digitization of their lives. Top speakers from Facebook, Google or Sony will tackle this issue, together with a big name among Europe’s creatives, Myles Lord from the German Heimat. The topic of how to lead Creatives towards a different way of thinking about their work in this age of digital will be treated a day earlier by Mindscapes’ Yonathan Domnitz in his workshop.
“Overall PIAF will present 30 speakers from ten countries of the world. Apart from inspirational global issues we also treat very practical issues that the domestic market currently deals with,” says Marek Hlavica, PIAF Director.
PIAF will be joined this year by its partner association of film producers APA, which will contribute to the program with a workshop, a screening at the Shots in the Dark followed by the APA party at the club Avion.
The festival will end on Wednesday night with the Award ceremony Best of… PIAF, the presentation of the AKA Best Agency of the Year awards, and the BOB Awards for Best Creatives. And of course the night will close with the PIAF roof-top party at the Trade Fair Palace.
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– The 2015 Prague International Advertising Festival is the festival’s 6th edition
– It focuses on innovation in branding, communication and sales promotion
– The international jury votes in all categories on a two rounds system
– Together with top creatives such as Alexander Schill, Luiz Sanches, Arno Lindemann, Chris Garbutt and others, the jury is composed of client representatives of big brands
– The festival also has a global ranking, PIAFindYourSelf (PIAFYS), with 3000 names it is the most complex global ranking of Creative Directors
www.piafawards.com
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer