“Build a Creative Nest: So Your Voice Lives On”, Presented by Morihiko Hasebe, Hakuhodo inc.

BANGKOK – 12 March 2013: Morihiko Hasebe, Executive Creative Director at Hakuhodo Inc. in Tokyo, will explain the art of creating messages that live on and on in a Speaker Session at ADFEST 2013 titled Hakuhodo Inc. Presents: ‘BUILD A CREATIVE NEST: So Your Voice Lives On”.

“Everyday we’re flooded with information, and everyday it’s harder to deliver a message. 

Even great ad campaigns can be lost in the sea of information we expose ourselves to throughout the day,” says Hasebe. 

“Today, the lifespan of a message seems to be growing shorter and shorter. Will it lose its effectiveness? The answer is no. The ‘creative nest’ ensures that your message lives on. It’s a simple idea to bring back the power of advertising.”

Born and raised in Tokyo, Hasebe (or ‘Mori’ as he is better known) started out as a copywriter with Hakuhodo in 1986. Driven by his passion to communicate, he undertook all sorts of tiny jobs with creative freedom. He also produced big campaigns, which reached millions. Before he knew it, he was a veteran of 20 years, with many international and domestic awards under his belt.

Hakuhodo Inc. Presents: ‘BUILD A CREATIVE NEST: So Your Voice Lives On” takes place on Sunday 17th March, 2:30pm.

Delegate passes to ADFEST 2013, which runs from 17th – 19th March in Pattaya, Thailand, are available via www.ADFEST.com

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