Dubai-based luxury hospitality company Jumeirah Group launched the first TV ad promoting the iconic sail-shaped Burj Al Arab – often voted the world’s most luxurious hotel, the new TVC invites holidaymakers visiting Dubai to “leave the ordinary behind” by indulging in a stay at the luxurious property. In another exciting first for the company, Jumeirah’s social media fans and followers were treated to an exclusive preview of the visually impressive ad ahead of the world’s media. Fan the Jumeirah Group and Burj Al Arab on Facebook.
Although I’ve never been to the hotel, Burj Al Arab gives me a thrill every time I pass by it, I love the shape, I love the color, I love how iconic it is, it’s super!
Following a diver as he moves from the hotel’s rooftop to the Arabian Gulf Sea below, the advert subtly encourages holidaymakers to dive or otherwise immerse themselves in unparalleled luxury at the world famous hotel. The advert not only showcases the Burj al Arab’s iconic exterior – itself one of the world’s most photographed structures – but also draws attention to the hotel’s panoramic views, sumptuous interiors and luxurious facilities.
