Cadillac Appoints Saatchi & Saatchi as New Creative Agency
Saatchi & Saatchi is set to implement the luxury auto brand’s revamped marketing strategy and new vision for future growth
DUBAI – 2015-01-28: Leading luxury auto brand Cadillac has selected Saatchi & Saatchi as its new creative agency, following a competitive, multi-agency pitch. Effective immediately, the new appointment comes at an exciting transitional time for Cadillac: the brand is currently in the midst of a major regional revamp, as part of a new global strategic direction for future growth.
Saatchi & Saatchi’s three-year contract covers all areas pertaining to the creative and digital spheres.
“During the pitch process, Saatchi & Saatchi managed to stand out from the competition thanks to their team’s in-depth understanding of Cadillac’s new, multi-phased brand strategy and positioning in the region,” said Felix Weller, Director of Cadillac Sales & Marketing, GM Middle East. “We are thrilled to be joining forces with such a reputable agency and, more importantly, are confident in Saatchi & Saatchi’s ability to elevate our brand to the next level.”
Adil Khan, CEO of Saatchi & Saatchi’s Middle East and North Africa division, also added: “It is a privilege to work with Cadillac at such an important moment in the brand’s history. We are honored to be collaborating with such an iconic brand in the region. We are all excited at the prospect of delivering meaningful and transformational work for Cadillac. Consumers here have strong emotional connections with this particular category and we have a great opportunity to do truly inspiring work.”
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.
The Cadillac portfolio in the Middle East features award-winning passenger cars ATS, CTS and XTS as well as the SRX crossover and Escalade SUV. Cadillac also offers customers a high-level aftersales service experience through the Premium Care Program. For more information, please visit www.cadillacarabia.com.
