Canon Breaks into film production with the Cinema EOS System at CABSAT 2012

Canon Middle East to Unveil Camera for Motion Picture at CABSAT 2012

Dubai, UAE, 26 February 2012: Canon Middle East heralds a new chapter in its long history of innovative product offerings with the unveiling of the Cinema EOS System, its full-fledged motion picture camera that ushers its entry into the film production industry.

The Cinema EOS System will be introduced to the Middle East market for the first time at CABSAT 2012, the region’s largest digital media and satellite exposition being held at the Dubai International Convention and Exhibition Centre from 28 February to 1 March 2012.

The Cinema EOS System is touted to mark the beginning of a whole new system for the motion picture industry. “The launch of the Cinema EOS System in the Middle East has been highly anticipated by the region’s media production professionals and enthusiasts, since the new motion picture camera was announced at Hollywood in November last year. It has got great image processing and lenses – re-imagined to tailor the experience to suit the demands of a cinematographer. It’s a game changer for the entire Middle Eastern film production industry, another exciting innovation from Canon,” said Hendrik Verbrugghe, Marketing Director, Canon Middle East

The first model to debut under this system is the EOS C300 camera, with a super 35mm CMOS sensor and Interchangeable lens system. CABSAT visitors will have the first opportunity to touch, try and evaluate the C300 and the creative opportunity it offers for both film professionals and enthusiasts.

“Another impressive feature which has wowed cinematographers is the EOS C300’s ergonomic design which takes into account various shooting scenarios, and can accommodate situations where every last inch of manoeuvrability counts,” Verbrugghe added.

With day-long shooting comfort and usability in mind, different components can be added or removed as needed. It’s also compatible with industry standard, third-party accessories so it can be easily rigged for studio, Steadicam, or just about any other configuration imaginable.

At CABSAT, Canon Middle East will showcase its capabilities in the broadcast industry, with the range of range of products, such as the XA10, 5D MKII, XF Series, C300 and range of Lenses. In addition, this would also be a first opportunity for film and digital media consumers to touch and try the EOS 1DX DSLR.

About Canon Middle East
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East and North Africa and is based in Dubai, UAE.

Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image.

Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei – ‘To live and work together for the common good’.

Further information about Canon Middle East is available at: www.canon-me.com