Archive for category: Advertising

Dmitry & Oleg and the hunt for the best recommendation at Cannes Lions!
Samer Marzouq / September 16, 2012 2:38 pm

Dmitry & Oleg and the hunt for the best recommendation at Cannes Lions!

This is a very fun and cool project by Art Director Oleg and Copywriter Dmitry who went all the way from Russia to the Cannes Lions Festival to get the best recommendation ever, and so they did! They met 33 most creative people; Cannes Lions winners and jury members, and asked them to write just one letter on a sheet [...]

The Robo Trip, a trip to avoid!
Samer Marzouq / September 12, 2012 10:45 pm

The Robo Trip, a trip to avoid!

The Partnership for a Drug Free America to spread awareness around the dangers of cough syrup abuse amongst teens, abusing the syrup can get you into a robo trip, where you feel and behave like a robot. The ads were created by Tribal DDB San Francisco and they a bit repulsive, but based on the number of dislikes these YouTube [...]

Durex Play and the Sexy Ending!
Samer Marzouq / September 11, 2012 10:09 am

Durex Play and the Sexy Ending!

Here is another cool campaign by Durex Arabia, the sliding game where you have to rearrange the boxes of the puzzle to enjoy a sexy video, of course you can ease things with Play with the push of a button, I like it, it’s really good! Experience the game here CREDITS Advertiser: Durex Marketing Manager : Aurélie Avogadri Senior Brand Manager [...]

FIFA the 13th!
Samer Marzouq / September 5, 2012 10:45 am

FIFA the 13th!

JOIN THE CLU13 – a new campaign that was created by Wieden+Kennedy Amsterdam to launch the all new FIFA 13, which will be available on the 27th of September. The new campaign features a young man who ventures into the FIFA 13 club for the first time, he experiences a lot of surprises throughout his journey in the club that [...]

AXE presents AXEperiments, the World’s First Interactive Experiment on Hot Women!
Samer Marzouq / July 7, 2012 5:26 pm

AXE presents AXEperiments, the World’s First Interactive Experiment on Hot Women!

In order to attract women, you first must understand them, a very basic insight that led to the launch of AXEperiments, an interactive online experiment on hot babes, the campaign is based on an interactive YouTube video where the viewer gets to experiment on some hot ladies to see what attracts them, things like Turkish Soap Operas, gifts, romance… etc. [...]

Meet Maria, a Cancer Survivor
Samer Marzouq / June 30, 2012 10:52 am

Meet Maria, a Cancer Survivor

A very touching ad by McCann Erickson Madrid for the Asociación Española Contra el Cáncer to raise awareness about cancer in Spain, where 1.5 million people endure cancer, a very very touching ad, and the choice of Coldplay’s Fix You was a brilliant choice. CREDITS: Art Director: Victor Gómez Copywriter: Pedro Rego Creative Director: Pedro Rego, Victor Gómez

We need new notebooks, please donate, the nature will be thankful!
Samer Marzouq / June 23, 2012 1:12 pm

We need new notebooks, please donate, the nature will be thankful!

Brazilian agency DIFERi Comunicação de Impacto decided to play with Windows to help the OPA! – Organização para a Proteção Ambiental – in driving some computer donations, the tagline is “We need new notebooks, please donate, the nature will be thankful”, and I guess it would be more grateful if these were Macs Agency: Diferi Comunicação de Impacto® Client: OPA! [...]

Can your smartphone melt butter?
Samer Marzouq / June 23, 2012 11:59 am

Can your smartphone melt butter?

This is an interesting experiment by Qualcomm’s engineers to demonstrate thermal efficiency of smartphones and tablets running on Snapdragon processors, your device will become hot enough to melt butter, but the question how fast would it be?

What Creatives Really Think About Advertising
Samer Marzouq / June 14, 2012 2:39 pm

What Creatives Really Think About Advertising

Advertising is one of the coolest jobs, yet it can be very frustrating; late working hours, urgent briefs, no briefs sometimes, ridiculous deadlines… etc. which makes turn over in ad agencies very high. According to Deutsch LA, which will be hosting a presentation titled “Ending The Agency Talent Rotisserie” this year at the Cannes Lions, research shows that 30% of [...]

The Black Expo, How Advertising Helps Build a Better World
Samer Marzouq / June 14, 2012 9:57 am

The Black Expo, How Advertising Helps Build a Better World

ACT Responsible is a Swiss-based not-for-profit organization created in 2001 and have been busy ever since gathering the best campaigns created by agencies all around the world to show that the Advertising industry is playing its role in today’ social and environmental issues. To show their support to Rio+20, the United Nations Conference on Sustainable Development, the ACT Responsible organization [...]