JOIN THE CLU13 – a new campaign that was created by Wieden+Kennedy Amsterdam to launch the all new FIFA 13, which will be available on the 27th of September. The new campaign features a young man who ventures into the FIFA 13 club for the first time, he experiences a lot of surprises throughout his journey in the club that concludes with a match against Lionel Messi inside a bustling living room.
The campaign consists of a TV Spot, which I think is really amazing! In addition, it consists of 2 Prints Ads and an Online Interactive Experience, where fans can learn about the new features the game enjoys, as well as some tips from players such as Messi and Benzema.
The TV Spot:
Print Ads
FIFA 13
FIFA 13
FIFA 13 ‘JOIN THE CLU13’ CAMPAIGN CREDITS
Advertising Agency: WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Mike Farr, Pierre Janneau
Art Director: Mike Bond
Copywriter: Bern Hunter
Broadcast Director: Erik Verheijen
Executive Producer, Producer: Elissa Singstock,
Assistant Producer: Marlous Kusters
Planner: Ben Armistead
Communications Planner: Richard Oldfield
Group Account Directors: Kirk Johnsen, Andrew Kay
Account Director: Nick Campion
Account Managers: Bastien Laurent
Project Manager: Pamela Prior
Art Producer: Kristina Wilmar
Studio Artist: Sebastiaan Laurentius, Tanya Funnel
Business Affairs: Emilie Douque
FIFA 13
Digital Agency: AKQA
Executive Creative Director: Nick Bailey
Associate Creative Director: Simon Clancy
Art Director: Christian Mezofi
Senior Designer: Dino Erdmann
Designers: Vanessa Carpanezi, Sabrina Patzek
Copywriter: Tessa Hewson
Senior Account Manager: Chris Henderson
Account Manager: Ashley Roberts
Senior Project Manager: Iwona Droog-Echt
Project Manager: Josh Preston
Technical Delivery Manager: Andrew Scanlon
Senior Creative Developer: Ferdi Koomen
Senior Software Engineer: Alexander Abramov
Software Engineer: Eoin Roberts
QA Manager: James Davis
FIFA 13
FILM PRODUCTION
PRODUCTION COMPANY: Park Pictures
Director: Gary Freedman
Director of Photography: Glynn Speeckart
Producer: Tim Kerrison
Executive Producer: Stephen Brierley
EDITING COMPANY: Whitehouse
Editor: Russell Icke
FIFA 13
AUDIO POST: Grand Central Recordings
Sound Designer/Mixer: Raj Sehgal
MUSIC
Artist / Title: “Can you feel it” by Freak Power (remix by Norman Cook and Thomas Gandey)
Music Supervisor: Stephen Flannery
POST PRODUCTION: The Mill
Flame: Ben Turner
3D: Ed Shires
Telecine: James Bamford
Producer: Matt Williams
FIFA 13
PRINT PRODUCTION
Photographer: Ewen Spencer
Agent: We Folk
PRINT PRODUCTION COMPANY: Park Pictures
Retoucher: Postmen
FIFA 13
DIGITAL PRODUCTION
Senior Producer AKQA Film: Elin Tiberg
Photographer: Finn Taylor
Photographers Assistant: Arash Fatehi
Digital Operator: Tim Wheeler
FIFA 13
Electronic Arts
GVP Marketing: Todd Sitrin
General Manager Football: Matt Bilbey
Senior Marketing Director: Jon Rosenblatt
Marketing Manager: Oliver Hughes
Product Manager: Gregory Aubert
Product Marketing Manager Assistant: Audrey Prince
VP, International Consumer Marketing: Patrick Alo
Senior Director – Advertising & Media: Andrew Tomkins
Senior Advertising Manager: Julia Tisserant
Advertising and Media Manager: Noémie Carballo
Senior Advertising Manager: Dustin Shekell
