Archive for category: Advertising
Samer Marzouq / May 16, 2011 10:05 am
Mercedes Benz Middle East is launching an exciting twitter competition, the competition is based around the hashtag #MBME and the prize is a brand new Mercedes-Benz C-Class for a month, all you need to do is to tweet you should spend 30 days this summer in this car. Tweets will be judged based on quality, creativity and ability to tell [...]
Samer Marzouq / May 16, 2011 9:40 am
To create some buzz around Cartoon Network launch in Ukraine, ad agency Tabasco created the world’s first dog press conference, yes dogs! A regular press conference is regular, it won’t give journalists that kind of unusual material, so instead of a bunch of suits, journalists had to deal with dogs. The budget was $5000 only, pretty cool Advertising Agency: Tabasco, [...]
Samer Marzouq / May 16, 2011 9:30 am
AdWeek has published the complete Get a Mac campaign, which was named the campaign of the decade by AdWeek itself, I think it’s one of the best campaigns ever and it has been there for couple of years, like a series, since the launch of the campaign in 2006, 66 commercials were aired on TV and of course Youtube and [...]
Samer Marzouq / May 15, 2011 10:47 pm
Here is a really cool Augmented Reality project featuring a 3D globe with 2 satellites orbiting around it on the cover of the Hungarian PC World Magazine. The project was done by Hungarian Augmented Reality Creative and Development Agency ARworks.
Samer Marzouq / May 15, 2011 11:10 am
This is a very interesting project by Sony and Intel, the missin is to locate a sinking ship nearby Indonesia via Google Earth, I managed to get to the 2 points in Hawaii and Norway, but couldn’t make to South Africa on time, I ran out of battery all the time, the project is open to residents of the UAE [...]
Samer Marzouq / May 15, 2011 10:25 am
I guess this is the best way to communicate Autism, using the Kinect technology, Autism Speaks created this interactive experience with an installation of an image of a girl that would look away whenever you try to make an eye contact with her, no matter how much you try, you won’t make the contact, very smart way! You can help [...]
Samer Marzouq / May 15, 2011 9:12 am
No matter how media changes, sex would still sell! Here is a good ad to start the week with, both guys and girls it leads to a facebook app for Reebok in India, personally I didn’t try it, have you? Advertising Agency: McCann Erickson, New Delhi, India Regional Executive Creative Director: Prasoon Joshi Chief Creative Directors: Ashish Chakravarty Creative Directors: [...]
Samer Marzouq / May 11, 2011 9:16 am
Experience the Extraordinary, is a challenge in which users can describe and share their dream experience via a Facebook app, and Corona and MTV will make it happen, I think it’s one of the most advanced facebook apps I came across recently, it’s more of a micro-site within facebook. Forget about cliché stuff, the more extraordinary it is, the better [...]
Samer Marzouq / May 10, 2011 11:35 am
Forget calorie counting and fitness training, PUMA Social reminds us that we are all athletes, even if the only time we run is to catch a cab home! I like this campaign by PUMA Social where they honor the After Hours Athletes in Dubai, and the prizes are Shawerma, Sheesha or even a cab home, all you have to do [...]
Samer Marzouq / May 9, 2011 11:28 pm
This is an interesting use of QR Codes and iPhone apps: Because there are mouths that will never speak the truth, Reporters Without Borders came up with this iPhone app that shows the truth of the situation in Iran, Libya and Russia, after you read the QR Code with your iPhone, you can place the phone on the mouth of [...]