To create some buzz around Cartoon Network launch in Ukraine, ad agency Tabasco created the world’s first dog press conference, yes dogs! A regular press conference is regular, it won’t give journalists that kind of unusual material, so instead of a bunch of suits, journalists had to deal with dogs. The budget was $5000 only, pretty cool 
Advertising Agency: Tabasco, Ukraine
Creative Director: Alexander Smirnov
Art Director: Inna Ruda
Copywriter: Vlad Volochai
Illustrator: Alexandra Novitskaya
Published: September 2010
