An overwhelming 95% of Middle East and North Africa Twitter users believe brands should engage with customers on Twitter, about nine out of ten say that Twitter has affected their perceptions of a brand or company and 50% of those surveyed have actually bought a product or service as a result of using...

Consumers in the UAE are reluctant to pay for online content unless its quality improves, according to a global survey by the Nielsen Company. An online study of 27,000 consumers across 54 countries found that 88% of UAE respondents want content to stay free, and 66% said that the quality of online information...

Q&A with Effective Measure, the leading audience measurement firm, following the $4 million fund from US-based Rho Ventures, where we discuss the current situation in the online media market, and their future plans. Q. Any future plans to expand within the MENA region, and/or other regions, after...

According to the InternetWorldStats.com, the total number of internet users around the world is 1.7 billion users, 42.58% of total internet users are in Asia, 24.11% in Europe, 14.59% in North America, 10.32% in Latin America and the Caribbean, 3.89% are in Africa, 3.31% in the Middle East, and 1.21%...

Ipsos MENA conducted a detailed media and advertising research study involving advertising agencies and media planning agencies in the region reveals interesting and useful facts. The study which began in June was completed during the MMS 2009. The UAE’s Advertising Expenditure drops in the year 2009...

In February 2010, the total number of facebook users in the Middle East and North Africa region reached 11,150,220 in an independent research conducted by jazarah.net, countries that were covered in this report are Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, Kuwait, Egypt, Morocco, Jordan,...

‘The Arab Media Outlook 2009-2013: Inspiring Local Content,’ the third edition of the ground-breaking report on the Arab media from Dubai Press Club, has predicted that online advertising would grow in the Arab world substantially in the next five years, from the current $54m to $266m. Though...

A new report from the Arab Advisors Group profiles major Arabic reality TV shows on five FTA satellite TV channels during January and February 2010. This includes locally-produced as well as licensed-format-based reality TV shows. The analysis reveals that the number of shows that are designed and produced...

The first of its kind survey in the UAE on Social Media and consumer behaviour shows that a large majority of customers are actively seeking and searching product information online and through social media platforms. The survey findings were conducted by market research firm YouGovSiraj, through their...

PyraMovies first co-production feature film ‘Son of Babylon’, directed by Iraqi filmmaker Mohamed Al-Daradji, has won two Independent Jury Awards at the 60th Berlin International Film Festival. The film has won the 6th Amnesty International Film Award, which was for the first time split between...