Today, 13th of May 2012, is the Mother’s Day in many countries around the world and according to a new campaign titled “Every Mother Counts“, 1000 women will die on this day, and everyday, while giving birth or due to some pregnancy complications, the idea is to show how would the world be without mothers.
Advertising Agency: CHI&Partners, USA
Managing Partner: Victoria Davies
Planning Partner: Oli Egan
Communications Strategist: David Broad
Executive Creative Directors: Isaac Silverglate, Jeff Anderson
Copywriter: Ronnie Lee
Art Directors: Patrick Regan, Alice von Oswald
Producer: Jess McMahon







